CREATIVE FORMATS

Creative Formats & Guidelines :
We design the ads in following Formats:

 GIF
 HTML Banners
 JAVASCRIPT
 Rich Media-------------------------------------------------------------------------------------------------------- 
Ad Sizes:
Banners & Buttons
Rectangles 
Pop-ups/Pop-Unders
Skyscrapers
468 x 60
300x250
720x360
160x600
234x60
250x250
550x550
120x600
180x500
240x400
Customized sizes available

Super Banner
(728 x 90)
336x280


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Rich Media Banners


Definition & Dimensions:
Standard banners (468x60 pixels) which use rich media technologies such as HTML, Flash and Java.

Rich Media File Size:
  * Up to 15k initial load
  * Up to an additional 85k may be loaded after a user moves their cursor over or clicks on the banner

Rollover Expands:
A banner may expand to as large as 468x240 after a user moves their cursor over it, and should automatically close when the cursor moves off the banner

Click Expands:
A banner may expand to as large as 468x240 after a user clicks on it, and can stay expanded until the user clicks a clearly labeled "close" button.

Audio/Video:
A banner may play audio and/or video content after a user clicks on it, and should display a visible "stop"or "pause" button once the audio/video begins.
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Rich Media IMU Skyscrapers

Definition & Dimensions:
Interactive Marketing Units (120x600 or 160x600pixels) which use rich media technologies such as HTML, Flash and Java.

Rich Media File Size:
  *  Up to 20k initial load
  *  Up to 3 additional loads of up to 50k each may be initiated after a user moves their cursor over or clicks on the skyscraper

Non-rich File Size:
Non-rich skyscrapers should be 15k maximum file size.
Audio/Video:
A skyscraper may play audio and/or video content after a user clicks on it, and should display a visible "stop" or "pause" button once the audio/video begins.

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Transitional Ads

Definition:
Transitional Ads (also called "interstitials") appear in the main browser window between two Web pages.

Dimensions:
  *  336x280 pixels
Rich Media File Size:
250k maximum file size
Label:
Publishers may label their transitional ad pages as an ad or sponsorship, and may include a "skip ad" link.


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