CREATIVE FORMATS
Creative Formats & Guidelines :
We design the ads in following Formats:
• GIF
• HTML Banners
• JAVASCRIPT
• Rich Media--------------------------------------------------------------------------------------------------------
We design the ads in following Formats:
• GIF
• HTML Banners
• JAVASCRIPT
• Rich Media--------------------------------------------------------------------------------------------------------
Ad Sizes:
| |||
Banners & Buttons
|
Rectangles
|
Pop-ups/Pop-Unders
|
Skyscrapers
|
468 x 60
|
300x250
|
720x360
|
160x600
|
234x60
|
250x250
|
550x550
|
120x600
|
180x500
|
240x400
|
Customized sizes available
| |
Super Banner
(728 x 90) |
336x280
|
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Rich Media Banners
Definition & Dimensions:
Standard banners (468x60 pixels) which use rich media technologies such as HTML, Flash and Java.
Rich Media File Size:
* Up to 15k initial load
* Up to an additional 85k may be loaded after a user moves their cursor over or clicks on the banner
Rollover Expands:
A banner may expand to as large as 468x240 after a user moves their cursor over it, and should automatically close when the cursor moves off the banner
Click Expands:
A banner may expand to as large as 468x240 after a user clicks on it, and can stay expanded until the user clicks a clearly labeled "close" button.
Audio/Video:
A banner may play audio and/or video content after a user clicks on it, and should display a visible "stop"or "pause" button once the audio/video begins.
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Rich Media Banners
Definition & Dimensions:
Standard banners (468x60 pixels) which use rich media technologies such as HTML, Flash and Java.
Rich Media File Size:
* Up to 15k initial load
* Up to an additional 85k may be loaded after a user moves their cursor over or clicks on the banner
Rollover Expands:
A banner may expand to as large as 468x240 after a user moves their cursor over it, and should automatically close when the cursor moves off the banner
Click Expands:
A banner may expand to as large as 468x240 after a user clicks on it, and can stay expanded until the user clicks a clearly labeled "close" button.
Audio/Video:
A banner may play audio and/or video content after a user clicks on it, and should display a visible "stop"or "pause" button once the audio/video begins.
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Rich Media IMU Skyscrapers
Definition & Dimensions:
Interactive Marketing Units (120x600 or 160x600pixels) which use rich media technologies such as HTML, Flash and Java.
Rich Media File Size:
* Up to 20k initial load
* Up to 3 additional loads of up to 50k each may be initiated after a user moves their cursor over or clicks on the skyscraper
Non-rich File Size:
Non-rich skyscrapers should be 15k maximum file size.
Audio/Video:
A skyscraper may play audio and/or video content after a user clicks on it, and should display a visible "stop" or "pause" button once the audio/video begins.
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Transitional Ads
Definition:
Transitional Ads (also called "interstitials") appear in the main browser window between two Web pages.
Dimensions:
* 336x280 pixels
Rich Media File Size:
250k maximum file size
Label:
Publishers may label their transitional ad pages as an ad or sponsorship, and may include a "skip ad" link.
Definition & Dimensions:
Interactive Marketing Units (120x600 or 160x600pixels) which use rich media technologies such as HTML, Flash and Java.
Rich Media File Size:
* Up to 20k initial load
* Up to 3 additional loads of up to 50k each may be initiated after a user moves their cursor over or clicks on the skyscraper
Non-rich File Size:
Non-rich skyscrapers should be 15k maximum file size.
Audio/Video:
A skyscraper may play audio and/or video content after a user clicks on it, and should display a visible "stop" or "pause" button once the audio/video begins.
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Transitional Ads
Definition:
Transitional Ads (also called "interstitials") appear in the main browser window between two Web pages.
Dimensions:
* 336x280 pixels
Rich Media File Size:
250k maximum file size
Label:
Publishers may label their transitional ad pages as an ad or sponsorship, and may include a "skip ad" link.
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